Tuesday, July 14, 2009

Radio Jingles=Swine Flu

Advertisers must feel threatened. Perhaps we normal folk have finally successfully immunized ourselves from the effects of radio commercials. However, the response from the advertising agencies has been building up to nothing less than the swine-flu equivalent of virulent contagion.

Have you heard these new 'jingles'? They are so overwhelmingly terrible but simultaneously catchy as all fuck. Earworms, if you will. They sound like something a 4th Grader might compose on the spot if you gave him one line of lyrics and license to be as obnoxiously repetitive as he pleases.

The ad that first drew my attention to this outbreak was 'Ashley Madison', a website not much more than eHarmony for people already married. The jingle goes "Ashley Madison, find your lovers here" about 12 or 13 times in a row, to the tune of the old "Adverb Song" from School House Rock:



Consider the following jingle for 'Kars 4 Kids', which is almost identical to the tune used for 'Ashley Madison' ads:



I mean, what the fuck was that? And was that a Johnny Cash impersonator singing the 2nd verse?

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